Vase Life Room

If you enlarge the photo (by a right click) you will see a sign that reads "Vase Life Room." Before a shipment of roses leaves Primarosa, one rose is removed from the lot, tagged, and placed in a vase for tracking. The purpose is to show how long that particular shipment of roses should have lasted. Most of the roses can last 20 days. It takes about 3 days for processing; 2 days for shipping; they reach the market in 5 days. Most roses have been cut about a week by the time they reach the customer. It is projected that the roses will still live another week. If you've ever wondered why many roses you buy at the florist don't have a wonderful smell, it is because the roses that smell the best have the shortest shelf life.